Dirt to Dollars: Marketing Your Farm
Your customers are already online—make sure your business is too. Learn which social media and digital marketing platforms are right for your business, what type of content attracts customers, and practical strategies to build your online presence. Our first session session - Social Media Made Simple, will provide simple, effective ways to start marketing online and connect with the customers you want to reach.
You don't need expensive equipment or a professional studio to create effective marketing content. Our second session - Picture Perfect: Reels & Photos, will show you practical strategies for creating content that captures attention, builds trust, and turns online views into real paying customers. Learn how to plan, film, edit, and post engaging videos using the tools you already have.
Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities. If you need accommodations please contact the Director of Disability, Inclusion, & Diversity, Renee Macemore, at 336-838-6560 or rmmacemore052@wilkescc.edu or the Director of the Small Business Center, Laurie Brintle-Jarvis at 336-838-6166 or lsbrintle336@wilkescc.edu at least a week in advance prior to starting a program, service, and/or activity.
Speaker(s): Janice Wright is the founder of Rooted in NC, a farm marketing and business development company helping agricultural businesses grow with confidence. She travels across North Carolina working directly with farms, ranches, and rural entrepreneurs, bringing real-world strategies that attract customers and increase sales. Come ready to learn, connect, and leave with practical tools and fresh ideas you can put into action right away.
Co-Sponsor(s): Snacks will be provided by the Farm Bureau Ladies in Leadership
