Webinar: Direct to Consumer Marketing Strategies for Farmers
Join FCS Financial and Elise Luebbering, founder of Evergreen Media, for a fast-paced 30-minute masterclass on branding your farm products. Whether you sell freezer beef, greenhouse plants, or fresh-cut flowers, Elise will share the essential marketing foundations needed to move from "price-taker" to "brand-builder." Attendees will walk away with a tangible 90-Day Spring Sprint and a 12-Month Marathon action plan to grow their business.
Learner Outcomes:
- Identify the "Ideal Buyer": Define who is most likely to buy your specific product (e.g., the health-conscious parent buying meat vs. the gift-shopper buying flowers) to ensure your marketing hits the right mark.
- Master Value-Based Pricing: Move beyond "covering costs" to a pricing strategy that reflects the premium nature of farm-direct goods, including the cost of your time and marketing.
- Audit the Customer Journey: Map out how a customer finds you, trusts you, and ultimately pays you—whether that happens at a booth, a barn door, or a digital storefront.
Recommended By AgBizInfo
FCS Financial is Missouri’s largest agricultural lender, serving the state for over 100 years. As a member-owned cooperative and part of the Farm Credit System, we provide reliable financing, insurance, and expert support to farmers, ranchers, and rural homeowners dedicated to growing the future of Missouri agriculture.
